Working with the Media Preview

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The film industry is more about marketing that it is about film production. The studios often spend more money on advertising, publicity and marketing than they do on producing the movie itself. While the same holds true in the independent filmmaking arena, few filmmakers can afford much more than a few hundred posters and a website. That makes media coverage a critical part of your marketing campaign. In this lesson, you will learn how to reach the media, how to conduct an effective interview, and how to get you rmessage across.


  • 11:56 video that walks you through how to manage media relations
  • Illustrated companion text


  • Learn how to approach the media
  • Learn how to craft and focus your message
  • Learn how to manage yourself during an interview
I am very impressed by the quality of the video that I have been watching. I will strongly recommend to my peers.”
   - Weimin Zhang,
       San Francisco State University