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ABOUT THIS MODULE

After hundreds of hours crafting your movie in the editing room, its ready to be shown to audiences for feedback.  At this point you’re exhausted, you’ve seen the footage hundreds of times, edited and re-edited scenes dozens of time, and know the story inside out.  It’s time to get an objective opinion from fresh eyes, but be careful – test screening can be a double-edged sword, mixing valuable feedback with uninformed opinions that can cloud your judgment even further.
 
In this module you will learn how to prepare for and conduct a test screening, how to choose the right test audience, what questions to ask after the test screening, and how to filter the responses into usable comments that can improve the story.
 
Find the objectivity you want through the noise of a test audience.

IN THIS MODULE

  • 21:34 video that teaches you how to conduct a test screening of your film
  • Complete companion guide

LEARN

  • How to organize a test screening
  • Who to invite and not to invite
  • Questions to ask to the audience
  • How to interpret the data from a test screening
  • How to manage criticism and notes from executives
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         Columbia College, Chicago
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