Reaching Your Audience Preview

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Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract.  This is Marketing 101 - and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.



  • 26:06 video that walks you through the process of determining your audience
  • Illustrated companion text


  • How to determine your audience
  • The Hollywood four quadrant system
  • How to craft a call to action campaign
  • How to craft a brand awareness campaign
  • How to focus and hone your marketing message
The videos are a big leap forward for contemporary classroom videos, utilizing clean greenscreen, working professionals and 16:9. The film is well-paced and will be a great addition to classroom instruction. It is designed and constructed in ways both interesting and accessible to student filmmakers. I hope to utilize the material in my classroom!”
   - Tom Dunphy, Orange-Ulster BOCES