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All New FilmTalks Episodes

Get inside information from the industry's most experienced professionals. From the head of Television at Steven Spielberg's Amblin Entertainment, to the producer of The Bachelor and Dancing with the Stars, FilmTalks is the TED talks of the Film Industry, and episodes are included in every Gold Subscription. Click here to learn more.


FilmSkills Books Now Available

The perfect companion guide to FilmSkills - both in and out of the classroom. Written from the knowledge of over 150 leading Hollywood filmmakers, six new FilmSkills Books take you inside the industry like none other.  Choose from Screenwriting, Producing, Director's Craft, Cinematography, Production Safety, and Editing.  Buy your copies here.


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Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract.  This is Marketing 101 - and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.



  • 26:06 video that walks you through the process of determining your audience
  • Illustrated companion text


  • How to determine your audience
  • The Hollywood four quadrant system
  • How to craft a call to action campaign
  • How to craft a brand awareness campaign
  • How to focus and hone your marketing message
"An excellent resource for both the entry level student and advanced student needing a visual refresher. Provides both the beginning teacher and the seasoned veteran with the visual resources to enhance any teaching style."
   - Christopher Zydowicz, Bob Jones University