Reaching Your Audience Preview

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Introducing the New FilmSkills!

While this site has served us well for many years, it is time for us to move to an all new web platform! You can visit the new FilmSkills at www.home.filmskills.com.

We will keep this site running through the end of 2019, so if you have an existing account, you can continue to log in as usual. For any questions about your account, please contact us at info@filmskills.com.

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ABOUT THIS MODULE

Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract.  This is Marketing 101 - and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.

 

IN THIS MODULE

  • 26:06 video that walks you through the process of determining your audience
  • Illustrated companion text

LEARN

  • How to determine your audience
  • The Hollywood four quadrant system
  • How to craft a call to action campaign
  • How to craft a brand awareness campaign
  • How to focus and hone your marketing message
"This would be an excellent way to support a production course — and it gives students a way to easily review basic concepts."
 
   - Richie Sherman,
     Pennsylvania State University
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