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Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract.  This is Marketing 101 - and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.



  • 26:06 video that walks you through the process of determining your audience
  • Illustrated companion text


  • How to determine your audience
  • The Hollywood four quadrant system
  • How to craft a call to action campaign
  • How to craft a brand awareness campaign
  • How to focus and hone your marketing message
It was a very well thought out video and I love the attention to detail and the fact that the subject matter focused on the
aesthetic and storytelling aspects of editing.
   - Cedric Pounds, Chabot College