Packaging Your Movie Preview

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The three questions distributors will ask you about your movie are, “Who’s in it?” “Who’s in it?” and “Who’s in it?”  Actors, like stocks, have a value that impact the salability of your movie – the more well-known the actor, the better your sales.
In this module you will learn how to choose the right actors for your movie, work with distributors in the development process, determine the value of your creative talent, how to attract top-tier talent, and ultimately make your movie attractive to distributors and audiences.
Use star power to shine the spotlight on your movie with the right casting.


  • 29:29 video that walks you through the packaging process
  • Illustrated companion guide


  • What is a film package
  • How to package actors
  • How to package a director
  • How an agency builds a package
  • How to shop the package when its complete
"Will use it for sure."
    - William Linsman, Boston University