Film Marketing Preview

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Film Marketing is the other half of a Hollywood movie's budget. The cost of reaching an audience and getting them interested in seeing a specifi title is an art and a science. In this lesson, you will learn how the film marketing machine in Hollywood works and how you can use it to market your movie.


  • 15:41 video that takes you inside the Hollywood marketing machine
  • Illustrated companion text


  • How the marketing machine in Hollywood works
  • How you can effectively plan the marketing campaign for your movie
  • The costs of marketing a film
  • How to find a voice amid other Hollywood movies
The videos are a big leap forward for contemporary classroom videos, utilizing clean greenscreen, working professionals and 16:9. The film is well-paced and will be a great addition to classroom instruction. It is designed and constructed in ways both interesting and accessible to student filmmakers. I hope to utilize the material in my classroom!”
   - Tom Dunphy, Orange-Ulster BOCES