Developing the Idea Preview

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Strong ideas are the basis of a compelling story, if they are fleshed out the right way and appeal to a mass audience.  In this module, we’ll show you where you can look for creative, original ideas and how to determine their marketability with both studios and producers.


  • 34:58 video walking you through the process of finding a marketable idea
  • Comprehensive resource guide
  • Story effectiveness questionnaire
  • Recommended industry-standard software
For Instructors:
  • Script Writing Curriculum Guide
  • Exercise - Finding the Audience
  • Exercise - Adapting the Idea
  • Exercise - Idea Diary
  • Exercise - Understanding the Trades
  • Quiz and answer key to test your students' proficiency
  • PowerPoint presentation you can use to help support your classroom lecture


  • How and where to find marketable ideas
  • How to determine the marketability of an idea
  • What types of ideas studios will immediately dismiss
  • How to find strong ideas for low budget projects
  • How to choose the right idea
  • Concepts to avoid
"Well put-together site. Easy to understand. Very concise."
   - Julian Grant,
         Columbia College, Chicago