Designing the Key Art Preview

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ABOUT THIS MODULE

First impressions, as the old cliché goes, are lasting. This couldn’t be more true than when talking about the movie poster.  The movie poster is only one component of the marketing campaign and relies heavily on the “key art” for the film. Key art is the visual motif that defines the entire marketing look and feel, including images, fonts, and the color palette.  The key art is used everywhere from social media ads to movie posters and is the first and most important marketing tool in gaining the interest of audience members, distributors and producers. In this module, you will learn techniques for designing effective key art.
 

IN THIS MODULE

  • 16:11 video
  • Illustrated companion text

LEARN

  • How to design great key art
  • How to adapt key art for disctibution across print and social media
  • Design guidelines for posters
  • The psychology of design
  • How to hone your marketing message
It was a very well thought out video and I love the attention to detail and the fact that the subject matter focused on the
aesthetic and storytelling aspects of editing.
 
   - Cedric Pounds, Chabot College
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