Designing the Key Art Preview

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First impressions, as the old cliché goes, are lasting. This couldn’t be more true than when talking about the movie poster.  The movie poster is only one component of the marketing campaign and relies heavily on the “key art” for the film. Key art is the visual motif that defines the entire marketing look and feel, including images, fonts, and the color palette.  The key art is used everywhere from social media ads to movie posters and is the first and most important marketing tool in gaining the interest of audience members, distributors and producers. In this module, you will learn techniques for designing effective key art.


  • 16:11 video
  • Illustrated companion text


  • How to design great key art
  • How to adapt key art for disctibution across print and social media
  • Design guidelines for posters
  • The psychology of design
  • How to hone your marketing message
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