Designing the Key Art Preview

Get Certified

Earn your certification with this Filmskills Course. Learn More

Notices and Updates

Introducing the New FilmSkills!

While this site has served us well for many years, it is time for us to move to an all new web platform! You can visit the new FilmSkills at www.home.filmskills.com.

We will keep this site running through the end of 2019, so if you have an existing account, you can continue to log in as usual. For any questions about your account, please contact us at info@filmskills.com.

Thank you!

 

 

Unlock this module to see the full content!

Explore the subscription packages

ABOUT THIS MODULE

First impressions, as the old cliché goes, are lasting. This couldn’t be more true than when talking about the movie poster.  The movie poster is only one component of the marketing campaign and relies heavily on the “key art” for the film. Key art is the visual motif that defines the entire marketing look and feel, including images, fonts, and the color palette.  The key art is used everywhere from social media ads to movie posters and is the first and most important marketing tool in gaining the interest of audience members, distributors and producers. In this module, you will learn techniques for designing effective key art.
 

IN THIS MODULE

  • 16:11 video
  • Illustrated companion text

LEARN

  • How to design great key art
  • How to adapt key art for disctibution across print and social media
  • Design guidelines for posters
  • The psychology of design
  • How to hone your marketing message
The videos are a big leap forward for contemporary classroom videos, utilizing clean greenscreen, working professionals and 16:9. The film is well-paced and will be a great addition to classroom instruction. It is designed and constructed in ways both interesting and accessible to student filmmakers. I hope to utilize the material in my classroom!”
 
   - Tom Dunphy, Orange-Ulster BOCES
 
super21admin