Building an EPK Preview

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When approaching television, radio, and newspapers to do a story about your movie, they will ask for a press release or an electronic press kit (EPK).  This EPK provides journalists a variety of useful information, quotes, and photographs they can use to quickly and easily compose the story. In this module, you will learn how to craft an EPK for your film.



  • 13:35 video that takes you inside the process of building an EPK
  • Illustrated companion text


  • What is an EPK
  • How does the media use an EPK
  • What types of materials should you include, and how do you format them?
  • What should you start collecting on set during production?
  • How to craft a press release
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